Tesla Europe Sales 2025: Model Y Down 28% - What's Next?

The Tesla sales Europe 2025 figures are in and reveal a notable decline. Total sales volume dropped from approximately 326,000 vehicles in 2024 to just over 235,000 in 2025 — a decline of nearly 28%. The Tesla Model Y, Europe's best-selling car for years, saw significant demand reduction. But what does this mean specifically for Dutch business drivers and private buyers considering an electric vehicle?

The figures by country

The decline varied significantly across markets. Germany saw a 48% drop, Belgium 53%, and Sweden even 67%. Only Norway showed growth (+41%), partly due to anticipated subsidy changes in 2026. The Netherlands remained relatively stable compared to other European markets, largely thanks to the favorable tax climate for electric vehicles.

What does this mean for Dutch buyers?

For Dutch EV buyers, this market development presents concrete opportunities. Lower demand could lead to:

• Better negotiating positions with dealers and for used purchases
• Faster deliveries of new Teslas due to shorter waiting times
• Potentially more attractive lease rates as the market becomes more competitive

The introduction of the Tesla Model Y Standard (from €39,990) and the Standard Long Range variant with 657 km range gives Dutch buyers more options across different price segments.

Company car tax calculation 2026

For business drivers, the bijtelling (company car tax) directly affects monthly costs. In 2026, electric vehicles are taxed at 22% of the catalog value. What does this mean in practice for monthly costs?

Tesla Model Y Standard (€39,990):

• Bijtelling per year: 22% × €39,990 = €8,798
• Bijtelling per month: €733 gross (with €0 personal contribution)

Tesla Model Y Long Range (€49,990):

• Bijtelling per year: 22% × €49,990 = €10,998
• Bijtelling per month: €917 gross

What do you pay net in the highest Dutch income tax bracket?

• Model Y Standard: approximately €363 per month
• Model Y Long Range: approximately €454 per month

Comparison with competitors

How does the Tesla Model Y compare to popular alternatives on the Dutch market? We compare starting prices and bijtelling for 2026:

Model	Starting price	Range (WLTP)	Bijtelling/year	Bijtelling/month
Tesla Model Y Standard	€39,990	534 km	€8,798	€733
Kia EV3 Long Range	€36,995	436 km	€8,139	€678
Volvo EX30 Single Motor	€36,495	476 km	€8,029	€669
Hyundai Inster Long Range	€28,300	370 km	€6,226	€519

The Tesla Model Y offers the highest range but also has the highest bijtelling. The Hyundai Inster is the cheapest option with €214 per month less bijtelling than the Model Y, though you get a smaller range.

TCO scenario: business driver

Consider this: you're a business driver covering 25,000 km per year and considering a 4-year lease contract. What would the Tesla Model Y Standard cost in total?

Assumptions:

• Energy consumption: 15 kWh/100 km
• Home charging: €0.25 per kWh
• Lease rate (indicative): €550 per month (excl. VAT)

Calculation over 4 years:

• Lease: 48 × €550 = €26,400
• Energy: 100,000 km × 0.15 kWh/km × €0.25 = €3,750
• Total driving costs: approximately €30,150

For comparison, a similar petrol car (1 in 15) would cost in fuel alone:

• 100,000 km ÷ 15 km/l × €2.10 per liter = €14,000

The Tesla could save you €10,000+ in fuel costs over 4 years, depending on your charging behavior and local energy rates.

Impact on the used car market

Declining new Tesla sales may also affect the used car market. With fewer new cars reaching the second-hand market in 2-3 years, prices for existing used Model Y's could remain more stable. For buyers currently considering a used EV, this could be an interesting factor.

Compare and calculate

Curious what the Tesla Model Y — or an alternative — would cost in your situation? Calculate your personal TCO and compare with alternatives:

• Calculate your TCO
• Compare alternatives
• View all Tesla models

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This article is based on reporting by Electrek. Read the original article for more details.